The beers were on NEUW Denim last night as they threw a launch party in a Melbourne laneway to mark the grand opening of their flagship store in the CBD. The studio-inspired space showcases the brand’s minimal Scandinavian heritage – there’s lots of peaceful indoor greenery worked into the design, and an epic selection of their highly-wearable, quality denim. NEUW family and friends had the first chance to check out the brand-new boutique, then everyone kicked back for some live band action in the laneway. Vibes!

Head to The Strand, 1 Driver Lane, Melbourne to take a look at the new store – which is open late on Fridays, so you can cruise by after work!

Event: NEUW Flagship Store Laneway Party Launch
Date: 16/02/2017
Location: The Strand, Melbourne
Photographer: Justin Erougian