Puma bought the beach vibes to Melbourne on Monday.

To celebrate the launch of the PUMA CALI (which you may have seen Selena Gomez rocking recently), PUMA Australia have set up a California-inspired pop-up in Melbourne Central that looks like way too much fun. Complete with onsite customisations by Sydney artist Bianca Beers, a vintage combi, beach chairs, and (of course) the whole range of PUMA CALI’s, the PUMA CALI Beach is the bright ray of sunshine we need as we head into the colder months.

Having launched on Monday with a huge influencer breakfast, the pop-up is open to the general public from Monday 15 April to Sunday 21 April (exclusive of Friday 19 April – Good Friday Public Holiday) during Melbourne Central operating hours. Check out the gallery above and head to the #PUMAAU website here to shop the PUMA CALI and PUMA Exotic range:

Event: PUMA CALI Beach pop-up @ Melbourne Central
Date: 15/04/19
Photographer: Justin Erougian