Having worked within the streetwear realm for 10 years, Alice Goulter today launched her new venture in SAMPLE – channeling her experiences into garments with timelessness and feminine edge.

With an emphasis on versatility, SAMPLE offers clothing that’s suitable for the everyday – from weekday work meetings to casual Sunday strolls. The debut collection was shown off today at District 01 in Surry Hills, featuring lush tones, admirable detail and an extremely strong tote bag game. As with all fashion, the real joy is in the details: SAMPLE garments have lyrics delicately woven into them, adding a little zest to each piece.

See below for the guests who helped welcome SAMPLE into the fashion world, and a sneak preview of what SAMPLE will have in wardrobes soon:

Event – SAMPLE Brand Launch @ District 01
Photogrpher – Jack Bennett
Date – July 28th, 2016