With a recent trip to New Orleans, AKA the birthplace of Southern Comfort, being a source of inspiration for local fashion lords Barney Cools, it seems to make sense that the two giants have got together for a collaborative clothing line. Launching their sweet range of hats and rad ‘gator shirts’ at the Hotel Steyne yesterday afternoon, the SoCo and Barney Cools duo proved they also know how to throw a ripping party.
The division of labour worked flawlessly, with Southern Comfort providing some tasty beverages, and the Barney Cools crew delivering some saucey beats from the decks. Don’t just take our word for it though, check out the gallery above and head here to shop the Southern Comfort x Barney Cools New Orleans collection:
