Hello from London!
We’ve been soaking up all the city has to offer for the past week, but it’s all been leading up to this: Tommy Hilfiger closing London Fashion Week with their Rock Circus show. If it wasn’t evident by the name, the show heralds Hilfiger’s longtime love of rock – the brand even backed tours from Lenny Kravitz to Sheryl Crow – and channels that same guitar-heavy energy onto the runway.
Rock Circus also included the brand’s third collaboration with powerhouse Gigi Hadid, which keeps in theme with the show with plenty of plaid, leather and grungy energy. Still, the brand also showed its love for big logos and primary colours with more of their iconic outerwear items.
The TommyNow App also allowed punters to buy the looks immediately via their phones, fresh off the runway. You can also head to Tommy Hilfiger’s IRL stores to shop the collection. See all of the backstage and runway action from Rock Circus here, and see it all on Tommy’s website:
