American Tourister Tap ‘Squid Game’ For Luggage Collection
No persons were harmed in the making of this drop.
Entertainment
June 25, 2025

American Tourister are really on a hot streak right now.

Having recently collaborated with indie rockers Middle Kids on a campaign, the luggage and travel accessory powerhouse has now gone in a completely opposite direction with their latest drop – the limited-edition American Tourister X Squid Game collection.

If you’re anything like us (and 99% of the world) you were bloody glued to your screen when the Korean Netflix series dropped and have since stuck around for every grisly death, challenge and attempt at glory since.

Now you can truly prove that you’re a fan of the show by repping it all around the world on your travels. The collection includes bold, eye-catching luggage in two standout colourways – Pearl/Deep Green and Black/Mexican Pink – as well as backpacks, crossbody bags, and a neck pillow with a hidden Pink Guard hoodie for those in-flight naps that need extra stealth.

Each piece is packed with subtle show references, iconic symbols and graphics inspired by the series – like the Guard luggage tag and game-style illustrations. Whether you’re dodging ‘Red Light, Green Light’ or just breezing through an airport, this gear turns every trip into a main-character moment.

Our pick? The SPINNER 67 – built tough enough to survive the most chaotic luggage belt and roomy enough to stash a suitcase full of prize money (or just your sneakers, no judgement).

Watch the campaign video below and shop the collection here:

https://www.youtube.com/shorts/-k2soX0xbI0

Editors Pick