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The social media platform has announced changes to its logo, typeface and more…

Being the number one image-based social media platform in the world, you’d think Instagram would be putting serious buck into getting a makeover every now and again. Surprisingly, it seems the service has been sporting its standard look and layout for quite some time now. That changes today, however, as Instagram has announced a refresh of its signature look.

Spearheading the new look is a revamped logo which, in reality, is just a little brighter than the original. Along with the it however is a new typography, Instagram Sans, which will be used everywhere from billboards to websites and will be available to use on Instagram stories and reels. To tie it all together, the site will be implementing a new format that will make full-screen imagery the central focus of the app.

The future is now for the beloved social media app. Check out some of the new features below and keep an eye out for the their arrival on the service in the coming weeks.

Instagram has a new look. Our updated brand identity was designed to embrace evolution & help us create more inclusive experiences.

We partnered with language specialists around the world to design our new typeface, Instagram Sans. You can now use it in Reels & Stories. 🖊️ pic.twitter.com/xQJIrETKbQ

— Adam Mosseri (@mosseri) May 24, 2022