Jerry Seinfeld Is Getting Roasted For His New Kith Fashion Campaign
Highly meme-able content.
Entertainment
September 7, 2022

Words by Claudia Schmidt/ Image via Kith//

People have said he looks like a startup founder…

Jerry Seinfeld is the face of US streetwear brand Kith’s new autumn 2022 campaign, which features the 68-year-old comedian lounging around somewhat awkwardly in snaps taken by American photographer Mark Seliger. The campaign sees Seinfeld dressed to the nines in hoodies, sweatpants, crewnecks and more – all with a high concentration of paisley and florals – as well as some merch from the New York Mets and Queens College thrown in for good measure. 

The combination of Seinfeld and all that paisley was surely destined to raise eyebrows, with meme page Nolita Dirtbag writing that the the shoot “looks like jerry is being held hostage at colonial williamsburg”. Others commented that Seinfeld looked reminiscent of a startup founder.

Some of the campaign was developed in collaboration with Russell Athletic for The City University of New York (CUNY), Queens College and Brooklyn College, which possibly explains why Seinfeld was chosen, seeing as he graduated Queens College in 1976. Earlier this year the brand recruited Steve Buscemi for their spring campaign and previously they’ve worked with Seth Rogan and Chrissy Teigen, among others. 

 

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