You remember when you weren’t always carrying around a camera in your pocket?

You couldn’t fire off 50 pics in a couple of seconds, review, then retake – photos were experiments, moments encapsulated in their purest form. Even the blurry ones, the off-centre ones, the washed out, light-leaked ones were special, maybe even more so than the closer-to-perfect snaps. That was what we loved about Polaroid (or at least the re-released versions of Polaroid from the 2010s).

Now the iconic camera designers have returned with the Polaroid Flip, a refreshing of the instant camera that keeps things simple. It’s got that classic point-and-shoot feel, with thoughtful upgrades like sonar autofocusing and built-in scene analysis to help your photos land just right.

The Flip brings back the joy of taking your time with a photo – not scrolling past it. And with film sets, gear, and handy subscriptions, it’s easier to lean into the slower, more deliberate side of photography. Head here to shop it now.