While Selena Gomez is embarking on her first Australian tour next month, the former Disney star continues her unbelievable streak of social media wins – now claiming the most-liked photo ever on Instagram.
Gomez has taken the title from ex-boyfriend Justin Bieber – although she also played a major part in the popularity of that flick, with the image featuring the couple kissing in happier days. Bieber posted that picture earlier this year which garnered 3.7 million likes, but Gomez has smashed that number with conviction in her recent post, which just happens to feature some sly marketing for bubbly beverage giants Coca-Cola.
The image is part of the ‘Share a Coke and a Song’ campaign, which features Selena sipping on a bottle emblazoned with the slogan ‘You’re the Spark’, which is taken from her track ‘Me and the Rhythm‘. It looks like someone from Coca-Cola’s marketing team is getting a pretty significant raise, because the campaign has skyrocketed on Instagram, gaining 4.5 million double-taps in the mere three weeks since it’s been posted. Oh yeah, did we mention that Gomez also has the most followers on Instagram? Boasting over 90 million devout fans on the platform, she’s beat Taylor Swift, Justin Bieber and Kim Kardashian following closely behind with a few million less followers.
As for those wishing to boost their Instagram presence, Selena has some sound advice: Get good lighting and be honest with yourself. “I try to find a good balance of just being 100 percent myself and knowing when to post a really good selfie with good lighting,” she says. While that might not work for people who aren’t 23-year-old global pop stars, it’s some words to take into consideration from the undisputed social media queen.
The world has basically crowned this a modern masterpiece, so view the picture below, attend Gomez’ debut tour next month and make sure you buy bottles upon bottles of Coca-Cola somewhere in between:
