Welcome to our science corner.

If there’s one thing that Red Rooster know, it’s cravings for fried chicken. The OG Aussie chicken shop has seen them all: second breakfast cravings, post-workout cravings, hungover cravings and everything in between. And now, they’re putting that info to good use with the creation of “Crave-ware”.

In a nutshell, the AI-powered crave_ware technology is installed into bespoke Reds t-shirts and listens to and categorise people’s stomach rumbles using a microphone, distinguishes rumbles from all those other bodily noises like burps, farts etc. Then goes one step further, placing a personalised meal order with Reds on behalf of the customer, all based on the intensity and duration of those tummy rumbles.

Chicken lovers, tech geeks and Reds fans can also participate and get their stomach rumbles analysed by crave_ware. While they’re submitting their precious rumbles (helping Red Rooster Research & Development with their very important AI chicken work in the process) they can also enter the draw to win a year’s worth of free Red Rooster. All they need to do is head to www.crave-ware.com and submit their own stomach rumbles online.

Is this thing a real thing? You bet – click on it here to learn more if you don’t believe us!