Last year we saw Emily Ratajkowski pose naked on a horse for Harper’s Bazaar, but her latest shoot for DKNY is more downplayed, seeing her walk a puppy in lingerie throughout NYC.

That’s not to say that it’s any less effective, because let’s face it, anything involving Emily Ratajkowski (besides We Are Your Friends) is bound to be on the money. Promoting DKNY’s new range of intimate garments, the video begins in Ratajkowski’s bed before she puts on some lingerie to walk the dog. As you can probably imagine, she causes quite the scene on the busy streets of New York and stops traffic as she strolls past nonchalantly.

The video is earning a mixed reception online, but hey – we’ve definitely seen worse ads, like that extremely weird one about the Australian Department of Finance. See the video and some images of EmRata in all her DKNY glory below: