Apple’s Keynote announcements are turning into a worthy competitor to the Superbowl ads and halftime entertainment. First the announcement U2 and a free album on the new iPhone way back back when, which is not everyones cup of tea but some how that Bono guy just doesn’t stop. When will he stop? Please stop. To the announcement of the new Apple TV and the partnership with HBO NOW, and releasing a new, exclusive trailer of the upcoming season of Game of Thrones.

This trailer is badass, featuring a ton of fire, dragons, swordplay and sex. Pretty standard for GOT but when you’ve been waiting this long for the new season, anything excites you. With the premiere date of April 12 the standalone HBO Now service—exclusively on Apple TV comes just in time. Now at least we have an option whether to illegally watch it or not.