A line-up of young content creators join voices to chat everything Gen Z…
In support of their Fall Winter forum campaign, the folks at Adidas have teamed up with a stack of Aussie content creators to launch a newsroom and creative hub. The Winter campaign, which already boasts features from up-and-coming artists Mia Rodriguez and Genesis Owusu, will also bring together fellow Gen Z-ers like Melbourne fashionista Jasmine Ambarwati and first nations musician Soju.
The roster marks a first-of-its-kind forum for the rising voices to collaborate and co-create, and will recur from its initial July 26 launch date until August 6 in Collingwood, Victoria. Passing the mic to a diversity of Aussie creators from photographers to artists, the Adidas Forum Newsroom will spotlight important topics from sustainability to culture and equality. The project will be MC’d by soon-to-be-announced mentors, promising an insightful chat on taste-making in Generation Z.
The Newsroom has been rolled-out in support of Adidas’ new Forum shoe, a re-imagination of the iconic basketball sneaker modelled by Rodriguez and Owusu. Shop the look and keep up to date with Adidas’ most recent project here.
