To promote their latest apparel and footwear fusion, adidas have sent Hélas co-founders Lucas Puig, Stephen Khou, and Clement Brunel into their own cartoon, defending Planet Earth in ‘The Ultimate Challenge.’ The plot sees a super villain try to kidnap tennis legend Stefan Edberg, before the Hélas crew come to the rescue with the help of French emcee Kekra. It all culminates in a fierce conflict in a Paris train station, and hey – we definitely wouldn’t mind more promo like this.
The adidas Skateboarding x Hélas collection – including a crisp duffel bag, matching cap and full navy tracksuit – is out now via Beyond Skate, Fast Times & more. See it below, and shop it ASAP: