Australia’s most legendary hat company is taking to our most iconic beach on Sunday.

In case you missed their Bush To The Beach campaign, Akubra are branching out from the regions and heading for the coastline. It’s one of those ideas that instantly makes sense. Australians need sun protection no matter where they are, and nobody has been doing that better, or for longer, than Akubra.

This Sunday, From 7am to 3pm the brand will bring 150 years of hat-making heritage to the North Bondi forecourt as they launch the Summer of Akubra.

You’ll be able to catch the debut of the Rough Rider with INEOS Grenadier, a mobile store parked right by the sand, as well as try on pieces from the new range and get fitted properly by the team. If you’ve never owned an Akubra, this is the perfect chance to understand why the hats have become such a fixture of Australian life.

Catch the campaign teaser below if you haven’t seen it yet and we’ll see you in Bondi.

https://www.youtube.com/watch?v=m9dF1oyo5Zk