Charli XCX & Addison Rae Talk Self-Expression & Pandora ME To Mark Global Campaign Launch
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Fashion 3w

It’s time to personalise.

You might recall last week when we wrote an article on the global talent that iconic jewellery label Pandora had recruited for the re-launch of their Pandora ME range. Like the collection, which you can shop right now, the ambassador list is eclectic and loud. British pop powerhouse Charli XCX and multi-hyphenate US star Addison Rae lead the pack, and are joined by Canadian dancer Donté Colley, Filipino-British indie-rocker Beabadoobee, and Italian TikTok royalty Cecelia Cantarano.

Each of them has created their own Pandora ME pieces including necklaces, rings, bracelets and earrings, utilising the various Pandora charms and metals to tell their story. “Pandora has been a part of my life for as long as I can remember! To work together is a dream because I have so many memories associated with my Pandora pieces which I’ve had forever,” Addison Rae says. “Plus, their stance on encouraging people to be their unique selves is really empowering, and I love that.”

https://www.youtube.com/watch?v=BtX9bcIyA1o&feature=youtu.be

The versatility of the range was also a major drawcard for Charli XCX. “Pandora ME resonates with me because it’s all about empowering self-expression and the new collection of jewellery is designed to be flexible and adaptable to reflect every side of your personality. It’s cool to be part of something that encourages everyone to be creative and confident in their own style,” she says of the collection.

While the two superstars, who have a collective IG following of over 43 million, agree that the limitless nature is a major highlight of the Pandora ME range, they sway into different lanes when it comes to their favourite piece. “I do love the Pandora ME necklace because it’s so versatile and I can style it up depending how I feel that day. In the campaign you can see how I mixed it up and wrapped it around my wrist for a layered look,” Addison Rae says.

“I love the chunky link chain bracelets because I can strip them back to wear on their own for every day and then load them up with mini dangles and word links to mix and match styles. It just depends on how I’m feeling,” Charli XCX adds.

Peep more of the Pandora ME range below and head here to shop it now!

September 30, 2021
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