Created by longtime Sydney buddies Adin Taylor & Jono Friend, local label DearFriend has already picked up some international attention, with their jackets spotted on attendees at Paris Fashion Week. They also recently launched at Coachella with a brunch attended by Aussie gone global stars like Mimi Elashiry, Jordan Barrett and Tahnee Atkinson, and here comes their debut ‘Goji Berry’ collection.
The playful and punchy collection sees DearFriend toy with floral and tropical button-ups, as well as a throwback spray jacket in a bold yellow. Slogans include ‘Need New Friends’ – perhaps inspired by DJ Khaled hit ‘No New Friends‘ – and ‘Valet’ embroidered across various tees and coach jackets.
Some of the items are already sold out, but you can shop all the summertime staples over on their online store. Pow: