Everybody owns denim in one form or another, but you might be persuaded to stack up on the blue wardrobe staples after seeing the new campaign from DL1961.

They’ve tapped none other than Emily Ratajkowski for the new images, the model who estimates that she owns over 100 pieces of denim. Here, she wears tops, bottoms and full-body pieces from DL1961 around New York’s Plaza Hotel for their Fall campaign. We’re not sure why she chose to wear the denim in the bathtub, but hey, Emily Ratajkoswki can do whatever she likes even if it makes no sense, like riding a horse naked.

The brand’s Creative Director, Sarah Ahmed says that “Emily truly is the DL woman in her spirit, her style, her wit and her modern edge. Not only does she wear our denim incredibly well, but she also cares deeply about the things that matter to our brand—female empowerment, product sustainability and ethics.”

See EmRata’s latest shoot here, direct from the Big Apple: