Meet Funcion, the new kids on the activewear block.

With the great societal shift towards health and wellness, there’s been a wave of fashion-first brands entering sport and performance spaces they barely understand. Not to throw shade, but when design outweighs function, it’s usually the consumer who pays the price. Enter Funcion.

The new company is built on the belief that performance gear should support how you train, not work against it. Engineered for performance and field-tested by real athletes, Funcion creates purposewear designed by people who live the sports they design for. Every piece is tested in real conditions — on the track, in the gym, on trails and in competition — with function, comfort and durability leading every decision.

Check out some snaps from their debut drop above and head here to shop it now.