In their latest drop, Gucci have teamed up with the Ken Scott Foundation in an attempt to mimic the revolutionary effect his floral patterns had on the global fashion market back in the 1960s and 1970s. Looking over the images below, we’re feeling like they just might have pulled it off, with the addictively colourful and exuberant range impossible to ignore.
“Ken Scott was a really great creator of fabrics,” explains Gucci Creative Director Alessandro Michele. “He mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs, he multiplied them, turned them into something that stood out. I like his work because I am obsessed with floral prints.”
Feast your eyes on the collection below: