From the mind of Travis Ferré, with Jesse Guglielmana designs…

You may have heard of Inherent Bummer as the surf brand launched by former Surf Magazine editor of Surfing Magazine, Travis Ferré. Now, the brand has ventured into apparel, last week debuting their ‘It’s Not The End Of The World’ collection with a range of stylish wardrobe staples. In line with the broader brand’s focus on authenticity, the clothing capsule stays true to the carefree spirit of surfwear, complete with a comfortable collection of hoodies, tees and button-up shirts.

The t-shirt and hoodie ranges come in a variety of colours including deep burgundy, two shades of blue and a sandy tone, alongside the staple black or grey colourways. Featured on both pieces are an array of unique designs, from a couch graphic to a Blackberry print or the simple ‘Inherent Bummer’ logo. Of the more expressive designs, some of the pieces in the t-shirt range were designed by artist Jesse Guglielmana, who is himself a surfing and skating fanatic.

Elsewhere, the ‘It’s Not The End Of The World’ collection features a Guglielmana-designed custom button-up with two chest pockets and a print of eye and face silhouettes. Meanwhile, the hoodie designs feature much of the same graphic prints, and are stitched with double-needling and hip and waistband cuffs. Alongside the new collection, Inherent Bummer also publishes a monthly digital magazine with interviews, profiles and surf commentary