Just days after saying “I do” at a secret South Carolina ceremony, Justin and Hailey Bieber have starred in Calvin Klein’s latest shoot.

Get engaged, have a wedding, go on a honeymoon… shoot Calvin Klein CK50 campaign? It’s safe to say that Justin Bieber and his wife Hailey Baldwin haven’t had the most conventional start to married life. It seems the opportunity to be the face of CK50 was too good to pass up, and looking at the imagery, we can see why.

Kendall Jenner, ASAP Rocky, and our own Troye Sivan also feature in the campaign that includes the bold all-over repeating monogram logo across women’s denim styles, dresses, and sweatshirts and men’s denim, relaxed hoodies, and crewnecks. It’s a fresh take on classic CK that we are way too keen on.

Check out the imagery above and head here to shop everything Calvin Klein: