Images by Neriyah and Nolan Riddle

Ksubi, the global streetwear brand, has launched Ksubi x Juice WRLD 999 2.0, the second chapter of their collaboration with Juice WRLD’s 999 Club. The star-studded campaign features Polo G, Ski Mask The Slump God, and more, preceding the release of Juice WRLD’s final album, The Party Never Ends.

Following a successful pre-release at Ksubi Chicago in December, the 17-piece collection builds on the first collaboration, exploring denim, outerwear, fleece, graphic tees, and accessories. Inspired by Juice WRLD’s music and his knack for turning negatives into positives, the collection introduces new denim silhouettes, including the Maxx Operator and Bronko Cargo.

Captured at Juice WRLD Day 2023 in Chicago and various Los Angeles locations, the campaign, shot by Neriyah and Nolan Riddle, includes exclusive footage of Juice WRLD directed by Steve Cannon. The lineup features rappers Polo G, Ski Mask The Slump God, and friends who recognised Juice WRLD as a trailblazer.Despite Juice WRLD’s untimely departure, his legacy lives on through the 999 Club collective.

The Ksubi x Juice WRLD 999 2.0 collection is available right now, right here.