A combination of marketing, co-signs and careful control of supply and demand, Supreme has truly outgrown its reputation as a skate brand – evolving over the past two decades into its own cultural movement. It’s even spawned an economy of resellers who make a living from hustling their goods at highly inflated prices, and while it might not be as profitable as selling drugs, it’s probably a lot safer. Collaborations with everyone from Three 6 Mafia to Nike to Kermit The Frog to Playboy has seen Supreme infiltrate countless niche cultures and take playful jabs at the mainstream, with very stylish results.
By now, we’ve established that you could slap a Supreme box logo on a tin of sardines and people would probably queue up for it. Perhaps that what makes Lisa Ramos’ latest shoot with Cherry Collaborative all the more exciting and news-worthy: It’s her in some Supreme undergarments! Isn’t that enough? Ramos – who is pretty jaw-dropping in any case – successfully fufills every Hypebeast’s fantasy by donning Supreme’s classic white and red colour combination before moving to a more sultry black look, and before you go searching for these on eBay, they’re custom made.
Still, perhaps this will inspire some fans to go DIY with their Supreme goods? Have a look below, and if Supreme’s trajectory is anything to go by, prepare to see these images floating around the Internet for quite some time. Behind the camera was Chandler Easley, with makeup and hairstyling by Shaina Cintron and Jaquel Jones respectively: