The much-loved, fluoride-free oral care company is making the big leagues…

Hate to be that person, but just wanna say that we’ve been backing LOVEBYT since the early days. The Aussie-owned family business has changed the oral care game, elevating it and making caring about your teeth something worth talking about – just look at their sleek Instagram to get a feel for how they do things.

But they aren’t all about the look; their products are meticulously researched and engineered. You only need to look at their Tube Key – the gadget that allows you to squeeze every last drop of toothpaste – to see that they are always looking for ways to make our lives easier.

And now on to Mecca…

As of TODAY, LOVEBYT makes its Mecca debut at the retailer’s sprawling 4,000m² Bourke Street flagship – Melbourne’s biggest retail opening in a century. Tucked inside the wellness-focused Mecca Apothecary, it sits alongside the biggest brands in wellness and cosmetics.

Not saying that we knew that LOVEBYT was going to be huge… but…

If you’re in Melbs, head into Mecca and check it out. If not, shop LOVEBYT online now.