Welcome to isolation…

It’s safe to say there have been plenty of creations and pieces of art born from the COVID-19 crisis. The quarantine that it brought about was second to none, and forced creatives big and small to embrace isolation in all of its uncertainty.

One such creation born from that very state is the new ‘WELCOME TO EARTH’ Collection & Campaign presented by MISFIT Apparel, which includes the ‘REAL LIFE’ celebrity stills series by NYC photojournalist Banjo McLachlan. McLachlan also managed to capture the Campaign on a deserted beach set just before the pandemic hit in all of its craziness.

Starting out in his hometown of Sydney, the photo-extraordinaire relocated to NYC in 2013 and has travelled the world taking photographs ever since. Sounds bloody beautiful if you ask me.

The marriage of MISFIT’s new collection with McLachlan’s photo talents are a dynamite duo that perfectly captures the complexity of isolation; in all of its beauty, terror and uncertainty. Check out the more of the collection below and check it out in its entirety here.