The brand’s first Sydney space celebrates rich 108-Year heritage and New Balance global first running track in store.

Sydney, Australia – Global athletic leader New Balance announces the opening the first ever Sydney based New Balance Experience Store. Celebrating the global brand’s past, present and future, New Balance proudly highlights its centuryplus heritage and product innovation to bring its brand retail experience to life. The store, located on Pitt Street Mall, features a global first for the brand, with a four-lane assessment running track in store to help customers move like never before.

Jonathan Clark, International Retail Manager is thrilled with finding home in Sydney’s bustling shopping district.

“Our first Sydney store is a great expression of the New Balance brand which showcases the breadth of our offer to Sydney for the first time. We are delighted to offer our customers technical innovation, exclusive lifestyle product and excellent New Balance service” said Clark.

The 142 square meter New Balance Experience Store is inspired by the evolution of the New Balance brand, with preformed concrete elements and painted stadium graphics, flowing through to textures of a New England warehouse; where fresh brick, neon and heat shrunk billboard visuals dominate.

A brand DNA ribbon on the store’s ceiling takes the consumer through a chronological journey documenting the brand’s powerful past, present and future, using vintage and modern images.

The store is purposefully cross-merchandised to offer customers head-to-toe seasonal looks. The Innovation Area features the brand’s newest innovative performance product while the Lifestyle Area showcases the brand’s fashion-forward and heritage running offerings.

New Balance Pitt Street Mall is located at: Westfield Pitt Street, Store 1004, Level 1, Sydney, NSW.