Sydney streetwear label Pseushi will leave you well equipped for the warmer months, launching their SS18 collection with a pop-up store and party this Friday evening.
Having dropped some solid collections over the past few seasons, Pseushi unveil a more playful side for their SS18 range without losing their moody aesthetic. There’s devilish references to Monopoly and video games of yesteryear, while staple t-shirts are supplemented with shorts, a backpack and a utility-style vest that harks back to Get Rich Or Die Tryin, just in time for 50 Cent’s Australian tour in early 2018.
Taking inspiration from 1989 film Do The Right Thing, Pseushi have used the collection to weave through polar opposites. “We explored the duality of man, heaven & hell, yin & yang, examining the polarity in everything and the space between those two opposites,” brand founders Chris Loutfy & Wesley Chiang said.
The collection will launch this Friday night with a Pseushi pop-up store, where all of the SS18 items will be available to purchase with a few complimentary beverages to boot. It’s located at 117 Regent Street, Chippendale, right next to The Lord Gladstone hotel. If you can’t make it on Friday night, never fret: The pop-up will be open until Sunday, November 5, with items loaded online thereafter.
You can see the jarring lookbook (starring emerging Ashfield model Peter Hayes) below, and head down to the Pseushi pop-up this Friday night to cop your items of choice:
