The fashion icon was announced late last year joining Jamaican sprinter Usain Bolt and football star striker Mario Balotelli and star in Puma’s fall 2015 ad campaign. The ‘net has been waiting with baited breath to see the long awaited collab and it does not disappoint with one part health goth vibes and all Rihanna’s signature badass attitude, with a low slung visor. “It’s great to find a brand that celebrates strength and individuality,” said RiRi in statement. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl
— PUMA (@PUMA) April 29, 2015