Rihanna Unveils First Ad for Puma
Spandex and Signature Attitude
Fashion
April 30, 2015

Puma’s new Creative Director and ‘Bitch Better Have My Money‘ singer gets decked out in the brand’s ‘Forever Faster’ campaign – Puma leggings, a visor, croptop and Pulse XT sneakers.

The fashion icon was announced late last year joining Jamaican sprinter Usain Bolt and football star striker Mario Balotelli and star in Puma’s fall 2015 ad campaign. The ‘net has been waiting with baited breath to see the long awaited collab and it does not disappoint with one part health goth vibes and all Rihanna’s signature badass attitude, with a low slung visor. “It’s great to find a brand that celebrates strength and individuality,” said RiRi in statement. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

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