Global fashion house Superdry has set their sights on the iconic Aussie coastline in their ‘Set For Summer’ campaign.

No one wants to be that person that’s like “gee this year’s gone fast” but by god, the weather’s heating up – it’s practically summer. And having snuck up on us like thief in the night, you know that your summer wardrobe is full of holes (maybe literally), which is why Superdry’s latest campaign is perfectly timed.

The ‘Set For Summer’ collection has officially dropped and it’s serving up bold prints, coastal ease and that effortless shift from beach to bar. Expect graphic tees, Hawaiian shirts and crocheted dresses, all wrapped up in a Bondi-inspired palette of deep navy, sky blue, seafoam and flashes of coral.

Shot on location with Sydney photographer Brett Clarke, the campaign channels the spirit of Bondi – early swims, sunset hangs and the eccentric charm of locals. They’ve tapped the likes of Sydney Swans forward Will Hayward and his partner Victoria Burns, rapper Dante Knows, model Josh Carroll and multi-talented weapon Emma Kate Boyd.

To celebrate the launch, Superdry will host a “Summer Nights” party on Wednesday 29th October in Sydney –  stay tuned! Check out the collection below and head here to shop it now.