Self-shot and sound inspired.

Enlisting musicians from all over the globe to shoot and style their colourful ‘Music Takes Us Further Campaign’ Tommy Jeans have furthered their endeavour to encourage creativity and inclusivity. Featuring an inspiring cast of creatives of all genders, races and sizes, the campaign imagery speaks to the unpretentious everyday looks to fit any mood.

Homegrown talents – R&B singer and LGBTQIA+ rights activist Say Grace and singer, songwriter and producer Rini – shine in the campaign that can also boast 100% recycled denim and a water saving of 50 litres per garment compared to like-for-like denim washes. Check out some of the campaign shots below and head here to shop Tommy now!