Tommy Jeans Ups Its Environmental Game With Latest Sustainable Effort, ‘Luv The World’
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Tommy’s most sustainable collection yet, ‘Luv The World’ is a stylish antidote to fast-fashion.   

Already known as an environmentally-focussed brand, Tommy Jeans has outdone itself with the launch of yet another sustainable collection titled ‘Luv the World.’ Tommy’s latest capsule was released last week, and strengthens the brands’ anti-waste vision with a range of long life spanned and up-cyclable garments. 

The entire range was designed with 100% recycled and recyclable materials, with graphic pieces using chemical-free prints. Also featuring mono-materials which allow the garments to be fully recycled after use, ‘Luv the World’ marks an environmental and fashionable step forward for Tommy Jeans.  For that extra sustainable nudge, the hang tags feature handy suggestions for ways to upcycle the pieces, extending their lifespan through tie-dye or repurposing into tote bags or dog jackets. 

Inspired by hippy aesthetics, the collection boasts a range of timeless wardrobe staples like crewnecks, hoodies and trackies. Accented by smiling earth prints and peace symbols, the bohemian pieces perfectly match the earth-loving materials that made them. Speaking of the capsule the head honcho himself (Mr. Hilfiger) said that ‘Luv the World,’ is an important step forward. 

 “Over the last 18 months, our brand has made huge strides towards our sustainability goals…[The capsule] aims to inspire fans to join us on our mission to create a more circular, inclusive future of fashion,” Tommy said.

Save the planet (and your wardrobe) by shopping the full look here

Words by Tom Disalvo June 16, 2021
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