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It’s a pretty exciting time for globally sport and fashion brand, adidas, right now, with the renowned tastemaker hot off the launch of its new campaign, “We Gave the World an Original, You Gave Us 1000 Back”. To give some context, the campaign is a celebration of the iconic adidas Originals Trefoil logo and its decades-spanning history. From being adorned by prominent figures in sport and fashion to becoming one of the most recognisably pieces of insignia in the world, the Trefoil has just about done it all.
Now, however, adidas Originals are turning their attention Down Under, shining a light on the local creatives, talents and community figures that embody the Trefoil to a tee. In doing so, they’re expanding the story of the trefoil while fostering a sense of community among Australian creatives.
In Sydney, adidas Originals has cultivated ties with local favourites such as Baba’s Place and Valentinas, Creative Studio Babekuhl, nail artist Mannequin Hands and artist-led hip hop collective, One Day. In Melbourne, adidas Originals have tapped Brunswick locals A1 Bakery, Collingwood Yards residents Good Sport Magazine, Haus of Dizzy, West Footscray’s Migrant Coffee and Moree. It’s a massive group of artists and individuals. Yet, adidas Originals have managed to inject some intimacy into the mix, shooting a series of intimate portraits that showcase their stories.
To top things off, adidas Originals will be teaming up with its new Aussie community for series of events and activations throughout the first three weeks of November. These events are not only meant to celebrate local culture and talent but also to highlight the trailblazers in these respective cities and serve as inspiration for emerging creatives.
What more do you need to know? Be sure to follow the official adidasoriginals Instagram page here to stay up to date on all of the latest updates for the campaign and check out the events below:
SYDNEY
BABA’S PLACE
What: “STUBBORN HOUSE”- A gathering with music and food at Baba’s to celebrate their forthcoming art project.
Where:Baba’s Place | 20 Sloane St, Marrickville NSW 2204
When:Wednesday 15th November (6PM-9PM)
BABEKUHL
What: “BABEKUHL LAB” – An Audio Visual Art Happening set within an immersive laboratory like atmosphere. Babekuhl lab is a glimpse into our art, creative process, experiments, and vibrant community of collaborators. A place to celebrate spontaneity, playfulness, and experimentation.
Where: Babekühl Lab | Level 1, 182 Redfern St, Redfern NSW 2016
When: Saturday 4th November (6PM-10PM)
MANNEQUIN HANDS
What: “HAPPY HOLDING HANDS”- An exhibition and press-on pop up hosted by nail artist and Mannequin Hands founder, Victoria Houllis + Friends.
Where:Prim Haus | Precinct 75, 75 Mary St, St Peters, NSW 2044
When:Friday 17th November (4PM-7PM) & Saturday 18th November (12PM-5PM)
ONE DAY
What: “ONE DAY SUNDAYS: 10 YEAR ANNIVERSARY” – Celebrating the infamous day party’s milestone 10th birthday with DJs and surprise performances.
Where: The Factory Theatre | 105 Victoria Rd, Marrickville NSW 2204
When: Sunday 19th November (1PM-7PM)
VALENTINAS
What: “VALENTINAS NIGHTS” – Valentinas are relaunching Nights and are celebrating over 3 nights with free standing room only cheeseburgers, with a side of Beef Tallow Fried Fries and an ice-cream sundae for the road. Limit 1 item per person.
Where: Valentinas | 132 Livingstone Rd, Marrickville NSW 2204
When: Thursday 9th November (5PM-9.30PM Or Until Sold Out), Friday 10th November (5PM-9.30PM Or Until
Sold Out) & Saturday 11th November (5PM-9.30PM Or Until Sold Out)
MELBOURNE
A1 BAKERY
What: “A1 ORIGINALS” – A1 Bakery will be serving free wraps at their Original Brunswick location courtesy of adidas
Originals. Chicken or Falafel. Limit 1 item per person.
Where: A1 Bakery | 643-645 Sydney Rd, Brunswick VIC 3056
When:5th November (10AM-12PM)
HAUS OF DIZZY
What: “HAUS PARTY” – A celebration of Indigenous pride, community and creativity. An all-ages event with market stalls, workshops, food and music to celebrate Haus of Dizzy’s 9th Birthday and launch of their new kids line ‘Haus of Ziggy Lee’.
Where: Collingwood Yards | 35 Johnston St, Collingwood VIC 3066
When: Sunday 12th November (12PM-5PM)
GOOD SPORT MAGAZINE
What: “GO-SEES” – Lifestyle portrait day with professional photographer Ben Clement, founder of Good Sport Magazine.
Where: On The Corner Gallery | 82 Stanley St, Collingwood VIC 3066
When: Saturday 11th November (11AM-4PM)
MIGRANT COFFEE
What: “BLESSED BY THE WEST” – Migrant is throwing a block party featuring our fave DJs, a mega BBQ and special guests to celebrate 4 years of building community in the West.
Where: Migrant Coffee | 3/576 Barkly St, West Footscray VIC
When: Saturday 11th November (5PM-10PM)
XFLOS
What: “COMMUNITY WORKSHOP & FEAST” – A bringing together of plants, people and food. Come get your hands in and mouths on the perishable.
Where: Collingwood House | 101 Johnson Street Collingwood, Victoria 3066
When: Sunday 11th November (2PM-8PM)
