American Tourister Partners With Red Bull To Become Official Luggage Sponsor Of BC One
Hope you're packing your dance moves.
Music
August 21, 2025

Having collab’d with Tones & I, Middle Kids & Squid Game this year, American Tourister now sets their sights on Red Bull’s breakdancing comp.

Everyone in the Australian breakdancing community will not need reminding that this weekend the country’s best B-Boys and B-Girls are heading to Brisbane for the Red Bull BC One Australia National Final. And while the spotlight will be firmly on the battles, global luggage brand American Tourister is stepping in as the event’s official luggage partner.

Across the two-day event (24th-25th August), American Tourister will bring the energy with a bespoke on-site activation. Fans can visit their stand for the chance to win a Rollio suitcase every hour, with three winners announced each time. With its bold cylindrical design and smart functionality, the Rollio — winner of the 2023 Red Dot Design Award — is the perfect prize for breakers and fans who are always on the move.

 

The partnership places American Tourister at the centre of Australia’s breaking scene, as dancers vie for a spot at the World Final in Tokyo. Shop American Tourister here.

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