Having drip fed his loyal army tracks over the last few years, A Gift & A Kers has finally dropped.

Straight of the bat we can confirm that the Campbelltown-born rapper’s 10th album is a powerful and dynamic effort that showcases his evolution and musical prowess. With its infectious beats, captivating lyrics, and Kerser’s commanding delivery, the record grabs your attention faster than the security alarm at JB Hi-Fi and doesn’t let it slip for the remaining 22 tracks.

“They can’t believe I’ve done it, the industry took me to war and they can’t believe I won it,” spits Kerser in the tracks gospel-backed opener, and it’s hard to argue. Often deemed to “risky” to support (looking at you triple j) he’s been an ever-present force on the outside of the mainstream Aus music industry while at the same time getting played non-stop at house parties, clubs and through extremely loud headphones on public transport.

https://www.youtube.com/watch?v=GAdxNbPsYdY&t=0

From rap battle king of Sydney’s Outer West to be chart-topping, ticket-moving success that he is today, he’s managed to maintain authenticity. Reaching out on social media largely to engage his fans directly, always with bulk bravado and a bit of tongue and cheek. Gift & A Kers is a gift for everyone who’s joined him along the way:

“I feel like I covered every Kers style, so it really takes the fans on a journey,” Kerser details. “There’s stuff on here to make my fans laugh, cry, reminisce, get goosebumps, think deep and feel motivated. There’s some hardcore street stuff, and heaps of addictive hooks and killer bars as well.” 

It’s hard to escape the enslaught of gabber-friendly banger, a homage to Kerser’s 2011 debut record The Nebulizer which introduced Australia’s hip hop scene to rapping over electro beats, and the EDM-heavy ‘Will I Ever See You Again’. Both tracks feel like the Kerser of old, while tracks like ‘Reppin” and ‘Telem How’ which are made for those sweaty club moments are fucking on fire. Then you’ve got the ultra-clean production of 2020’s ‘Winner’ that showcases his ability to transcend into a more euphoric plains.

https://www.youtube.com/watch?v=_n4BD0mSuGk&list=OLAK5uy_mN_vq1dudABX39Bn2DCdU4FHyhddJVgfg&index=7&pp=8AUB

Overall, the record serves as a testament to his impact on the Australian hip-hop scene. Long live Kerser!