Could this mark the return of the dance mega-festival in Australia?
After the announcement that Ultra Music Festival would be expanding Down Under in 2018, another international player has thrown their hat in the ring. Chinese dance festival Budweiser Storm has just revealed its 2017 plans, which includes an international expansion to Taiwan and Australia this year. Established in 2013, Budweiser Storm has been one of the leading players of live dance in Asia, drawing 250,000 attendees over five Chinese cities last year.
In 2017, the festival run will include nine Chinese cities as well as a cheeky visit to Australia. Eric Zho, CEO of the festival’s promoter company A2LiVE, says that “we are excited to finally take our prized Budweiser Storm festival aboard. This year to Taiwan and Australia, and from there to the rest of the world. The key will be to provide a new channel for international recreational travel for our 70 million fans of Budweiser Storm.”
A2LiVE have also announced the freshly-established Storm Records, in conjunction with Spinnin Records. With Spinnin Records housing the likes of Calvin Harris, A-Trak and Martin Solveig – as well as Australians like Hook N Sling, Will Sparks & Timmy Trumpet – we’ll be expecting some club-heavy releases on the new imprint.
So just who can we expect on the Budweiser Storm Australian line-up? The OG Chinese editions have hosted Tiesto, Skrillex, Avicii, Booka Shade, Hardwell & more, so fingers crossed for some heavy-hitters to come Down Under for the inaugural event. Stay tuned for more information on Budwesier Storm soon.
