Another day, another name change.

Hip-hop mogul Diddy has revealed that he’ll be changing monikers yet again. In what’s become somewhat of a trademark for the Bad Boy head honcho, Diddy – who also previously performed as Puff Daddy, Puffy, P. Diddy and Sean John – has revealed not one, but two new names that he will answer to. From this day forward, he will only answer to ‘Love’ or ‘Brother Love,’ as announced on his social media accounts.

“Hey y’all. I have some very serious serious news. I’ve been praying on this. I decided that – I know it’s risky and I know it’s corny to some people – but I decided to change my name again,” he said in a video, taken during his beachside 48th birthday celebrations.

“I’m just not who I am before. I’m something different. Some new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy or any of my other monikers but Love or Brother Love,” he continued.

I decided to change my name again!

My new name is LOVE aka Brother Love. #TakeDat pic.twitter.com/gArAXusygG

— Sean Diddy Combs (@diddy) November 4, 2017

While it’s only been a matter of hours since Love’s name change, it seems like he’s already ruffled a few feathers – namely a former pro wrestling character, who also goes by the name Brother Love:

Yo. Find a new gimmick. I invented and perfected Brother Love. I am the original and you are not. Remember North Carolina.

— Bruce Prichard (@bruceprichard) November 4, 2017

Celebrity WWE match, anyone?

For now, all of Love’s social media handles still remain @Diddy, but we’re sure that whatever name he chooses to go by, he’ll still remain a hit-making machine. Take that: