Why has it taken so long?

Looking ever so pleased with himself (and why wouldn’t he be), Gucci Mane has appeared as the centre-piece for Gucci’s latest campaign, the Gucci Cruise 2020, in a video released overnight. The clip is full of colour, glamour, and contradiction, with director Harmony Korine bringing that ultrabright palette we saw in Spring Breakers and Beach Bum to the camapign.

Set to the tune of Giorgio Moroder’s tune ‘Chase’, the video sees Mane and collection of eccentrics, including Iggy Pop and Sienna Miller, party in a mansion, in ways we peasants will never understand. On top of the collab, Gucci Mane has also announced a new album, Woptober 2, will be out October 17th. Check out the video below:

https://www.youtube.com/watch?v=YG8kLlRwhPM

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Get ready for #Woptober2 coming 10/17 !!! #Woptober2

A post shared by Gucci Mane (@laflare1017) on Sep 30, 2019 at 7:00am PDT

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Guccimane aka #BigGucci Guwop @gucci @alessandro_michele  #ComeAsYouAre_RSVP campaign for the #GucciCruise20 collection

A post shared by Gucci Mane (@laflare1017) on Oct 1, 2019 at 4:19pm PDT

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Proud to announce my #GucciCruise20 Collection with @gucci!!! Yo @alessandro_michele this collection is crazy ! #HarmonyKorine dope visuals!  #ComeAsYouAre_RSVP campaign for the #GucciCruise20 Collection ITS GUCCI!!!!!!!!!!!!

A post shared by Gucci Mane (@laflare1017) on Oct 1, 2019 at 6:38am PDT