Image via Ryan McGinley//

Justin Bieber has said goodbye to his entire catalogue including his iconic 2010 hit, ‘Baby’.

Justin Bieber has become the latest artist to sell the rights to his catalogue, with his music going to UK investment company Hipgnosis for a mega $200 million. It comes as Dr. Dre and Bob Dylan both sold theirs this month for similar amounts.

Where some such deals only cover partial catalogues, Bieber’s deal hands over the publishing rights and royalties for the master recordings to his entire catalogue up until December 31, 2021. This includes over 290 titles, from the start of his career up until his last album, Justice. 

13 years ago, justin bieber released 'baby' pic.twitter.com/BBjtfBqpY1

— NOSTALGIA (@notgwendalupe) January 17, 2023

The deal is one of the biggest ever made for an artist under the age of 70 (Bieber is currently 28), with his catalogue currently attracting around 82 million listeners and 30 billion streams on Spotify alone.

Helping close the deal was longtime Bieber manager Scooter Braun, who was also famously wrapped up in controversy with Taylor Swift and now owns the master recordings of her first six albums – against her will.

Hipgnosis now owns the publishing rights of a significant amount of major musicians, including the likes of Leonard Cohen, Justin Timberlake, Neil Young, Nelly Furtado and more.

Justin Bieber selling his music catalogue for $200 million is insane to me! I feel like he could have gotten more than that but anyway, as long as ehappy. He must need the money.

— Comfort (@Comfort_Mol) January 24, 2023