The ‘Element’ video is a slow-motion narrative of statement shots, filled with violence juxtaposed against more solemn moments and visual references to religion, law enforcement and the prison system. The bold, cinematic clip was directed by Jonas Lindstroem and the Little Homies, which is Lamar’s own directorial moniker alongside TDE president Dave Free.
The video also features Lamar himself brawling with his hands and a pool stick – watch ‘Element’ below, while Lamar’s North American tour kicks off next month. Let’s hope he makes it back to Australia sooner rather than later, because we still have some very fond memories from each of his visits Down Under.
You can also read our interview with Lamar himself right here: