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After over 20 years since he parted ways with the label, Snoop Dogg is returning to his old stomping ground of Death Row Records…

But this time, he isn’t returning as just an artist, rather, as the sole owner. The move comes after Snoop vowed to buy the label and acquire the rights to his music on it last year, and now, he’s already halfway there.

For a bit of backstory, Death Row was Snoop’s first home when he arrived on the scene way back in 1992, featuring on Dr. Dre’s debut solo single ‘Deep Cover’. He went on to release two albums on the label, Doggystyle and Tha Doggfather, both of which received critical acclaim. However, Snoop soon fell out with label-head Suge Knight, and ultimately parted ways with Death Row in 1998.

https://www.youtube.com/watch?v=fWCZse1iwE0

Now, it seems he’s keen on restoring the label to its former glory, with the Doggfather saying in a statement, “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members… I’m looking forward to building the next chapter of Death Row Records.”

The details of the purchase are yet to be released, but regardless of the price-tag, it’s definitely a full-circle moment for the ‘Gin and Juice’ rapper. For a bit of nostalgia, check out Snoop’s Death Row debut on ‘Deep Cover’ below, and get ready for the return of the Row.

https://www.youtube.com/watch?v=Op9Ml7pS6uA