The Australian songstress joins our favourite luggage company.

The luggage supplier of choice for Gen Z and millenials, American Tourister, has just named Australian singer-songwriter sensation Tones And I as its latest brand ambassador. Tones And I rocketed to global stardom in May 2019, breaking records with her hit single, and now holds the world record for the most streamed song by a female artist, surpassing 10 billion streams. Her journey from busking in Byron Bay to dominating international charts has resonated with millions, making her a perfect match for American Tourister’s fun and colourful vibe.

Talking about the collaboration, Tones And I said, “I feel really grateful to team up with a brand that genuinely fits in with my lifestyle. Touring and traveling go hand in hand, so with recent past tours and my upcoming headline tour, the American Tourister cases have basically become part of our tour family.”

Marcio Oliveira da Silveira, General Manager of American Tourister/High Sierra & Business Strategy, shared his excitement: “We’re big fans of Tones And I! Beyond the amazing connection that Tones creates with her followers through her music and artistic talent, we truly appreciate her authenticity and realness as a person, which I think are other reasons for her gathering millions of fans in Australia and globally.”

Starting in May 2024, the ‘American Tourister x Tones And I’ campaign will roll out in Sydney, Melbourne, and Brisbane. Expect to see Tones And I on premium out-of-home media platforms, from street furniture and digital billboards to shopping centres and major rail stations.

For more about American Tourister, visit American Tourister Australia.