Watch: Tyler, The Creator, A$AP Rocky & Iggy Pop Star In Wavy New Gucci Ad
Star power x 1000.
Music
September 30, 2020

Image via Harmony Korine for Gucci // 

So much steeze…

Coming through hard after his most recent The Beach Bum feature, creative powerhouse Harmony Korine is back directing for Gucci, and he’s dropping some super stylish fire. His latest campaign sees him assembling three fashion-conscious musical icons, linking up with Tyler, the Creator, A$AP Rocky and Iggy Pop for a sick new ad.

Set to Cerrone’s ‘Supernature’, the one-and-a-half minute clip follows Tyler and Rocky as they visit Iggy at his home, the trio busting out some funky AF dance moves throughout the LA pad. We also get a glorious little scene of Iggy dancing to his own reflection, at one point even kissing it. It really feels like Korine just turned a camera on and told all the stars to do whatever they like, for as long as they like. And no surprises here, but the trio are draped in the freshest of Gucci threads, wearing pieces from the Gucci tailoring campaign ranging from leather goods, footwear, jewellery and more.

Speaking on the vid, Gucci creative director Alsesandro Michele said “A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.”

Check out the groovy AF clip below.

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