Stance Gets Licensing Deal as NBA’s Official Sock
And also sign Klay Thompson.
Fashion
April 28, 2015

NBA courts are about to get a whole lot swaggier.

Stance have been revolutionising the bright and printed sock game in recent years, and now their lively approach to the fine art of sock-making will reach the upper echelon of the NBA.

Today, the two companies have announced a multi-year partnership which will see Stance become the league’s official on-court sock provider, beginning next season. In addition to the ground-breaking partnership, Golden State beast Klay Thompson (who dropped 37 points in a quarter and is mid-way through the playoffs, no biggie) will join Dwyane Wade, Andre Drummond and Chandler Parsons as brand ambassadors.

The Stance logo will appear on all on-court designs next season, a first for the NBA. We can’t wait to see how the NBA’s full-time fashionistas work their Stance socks into their uniforms. Have a look at the first visuals below:

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