Stance Socks seem to be going from strength to strength – following partnerships with everyone from Rihanna to the NBA in 2015, they’ve just opened their first flagship store in New York City.

Given that Stance recently released some socks paying homage to the king of Harlem flamboyance Cam’ron, there really wasn’t anywhere else to do it. New York will now be treated to all of Stance’s pivotal collections in the SoHo location, where customers will also be able to customise and design their own socks via iPad Pro and watch them get made through a glass window in the floor. Technology, right?

The 2,000 square foot space is now open for business, so make sure you head on down and keep your feet looking mint.