The From Burton to the World collection celebrates founder Jake Burton’s philosophies and love of snowboarding.

Six years after the passing of Jake “Burton” Carpenter, the loss of the snowboarding innovator still looms over the sport. The man who took snowboarding from a hobby to an elite athletic pursuit, championing riders from all over the globe, is undoubtedly missed — but, thanks to projects like 2021’s Dear Rider bio-doc, is not forgotten.

The latest release from Burton sees team riders pick quotes from Jake that have been plastered across boards, apparel and accessories, with each rider choosing the quote that resonates most with them. It’s Jake’s words, riders’ choice.

The quotes, well they’re pretty straight forward:

‘HAVE AS MUCH FUN AS POSSIBLE’
Ridden by: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China) and Clemens Millauer (Austria).

‘RIDING IS WHERE THE ENERGY COMES FROM & IT’S ALSO WHERE IT GOES’
Ridden by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).

‘HERE AT BURTON WE TAKE OUR FUN SERIOUSLY’
Ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), Zoi Sadowski-Synnott (New Zealand).

‘THE BEST THING ABOUT SNOWBOARDING – IT’S NOT HOW YOU LOOK BUT HOW YOU FEEL’
Ridden by: Shuichiro Shigeno (Japan).

‘BELIEVE IN SNOWBOARDING’
Ridden by: Kaishu Hirano (Japan).

‘QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS’
Ridden by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada) and Mari Fukada (Japan).

The collection will be worn by the pros as they compete in Aspen, Colorado and Laax, Switzerland this month, with global availability beginning February 3rd on Burton.com!