Nike is championing the big comeback in their latest video.

Looking ahead to a post-COVID world, Nike’s new campaign video is tapping into the enduring nature of the human spirit, looking to inspire the great ‘comeback’. Enlisting LeBron James, who narrates the piece, along with Tiger Woods, Serena Williams, Cristiano Ronaldo, Rafael Nadal, Nike are attempting to remind us that life will go on despite the current pandemic.

Check out the video below and statements from James, Woods and Williams:

“Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be,” James says of the campaign. “I think the lessons we learn from sport can inspire us all.”

“Sport can still be a positive force for so many people,” Woods says. “I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.”

“Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena,” Williams says. “For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us.”