Just us or do Rivvia campaigns look like the most fun ever…

Jetting around the world, surfing secret breaks and playing the odd round of golf – it feels like Rivvia are on a mission to redefine what a surf lifestyle brand is. The new campaign celebrating their latest Active Discovery release is down to earth and unpretentious, reflecting the tone that Julian, Ryan and co. radiate from the top down. And, as you’d expect from Rivvia, there’s plenty of shredding in there too.

The collection is built around the three pillars at the core of Rivvia: surf, golf and active lifestyle. There’s a lot of cross-pollination here too – golf shirts leaning into streetwear just enough that you can wear them on or off the course, and their super clean boardshorts that you’ll probably end up wearing for 95% of all summer activities.

Throughout the drop, the ethos of ‘Active Discovery’ and the idea that these garments are made to hold up while you’re enjoying the sunshine runs strong. These aren’t loud statement pieces that roll out of fashion ten minutes after you buy them; they’re elevated staples designed to withstand sun, saltwater and a round of golf where a triple bogey is considered a win.

Cartoons, logo reimaginings and block colours all appear throughout the range, giving it a late 90s feel — harking back to the good old days when surf apparel was everything. Check out some snaps below and head here for a closer look: