There aren’t many athletes in snowboarding who have reached the highs of twenty-four-year-old Tess Coady. The Melbourne native, who would spend weekends and holidays in the snow, has collected Olympic, X Games, and World Champs medals over her 10-year career. And, as you would imagine, has attracted brand partnerships and sponsorships from the world’s most recognisable names, including The North Face.
Which brings us to HEADPEACE, the short piece that artfully studies Tess’ motivation and drive following devastating injuries; how she’s rebuilt the world around her to reflect and buoy her ambitions. The filmic shots, punchy edit and hypnotising sound design create this dreamlike feel in the video, which encapsulates the aspirational underpinnings of Tess’ story.
https://www.youtube.com/watch?v=qkDnakhSZ30
Like what you’re seeing? The video is currently up for a Webby Award — you can vote for it here!